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  • Writer's pictureGaby Rojas

So What's Your Podcast Idea?

“You’re so funny, you should start a podcast!”

Well-meaning friends have always said this to me, insisting that I MUST share my thoughts with the world. And hey, I’m all here for people finding new ways to express themselves!

With the advancements in technology and social media, it is easier than ever to find ways for people to get creative. Podcasting is also a great way to keep yourself busy and even market your business while we’re all trying to stay home.

If you’re one of those people who has ever been told that you should have your own podcast, this blog is a great place to start! This month, we’re going to be equipping you with the tools you need in order to start your own podcast.

The first thing you’re going to need is a topic. While being fun to listen to is an important part of podcasting, you’ll need to narrow down what your podcast will be about.

Here are a few tips to help you find a topic that is perfect for you and for your audience!

Narrow it down: What do you love? Is there something you’re passionate about? Something you’re an expert in? Maybe it’s stock trading, maybe it’s Doctor Who or maybe even indigenous jewelry! People listen to podcasts because they want to hear more about a certain topic and if you have a lot of information about a topic, there will always be someone who wants to hear it.

Who’s going to listen?: Who is your audience? Would the people who are interested in your topic also be interested in listening to a podcast about it? You want to make sure that you’re marketing your podcast for the people who may be interested in listening.

Make sure you have enough there: A lot of us have niche interests that we love to gab on and on about. However, if you pick something that doesn’t have longevity and breadth, your podcast may end up only being a couple of episodes. Or, if you decide to break your podcast up into seasons, consider picking a specific topic per season that you can discuss.

Research: Once you’ve picked a topic, it’s important to make sure your information is accurate. It’s a major faux paus to assert something on your podcast without having proof to back it up! You should also consider listing any citations verbally or in your podcast’s “About” section. Not citing your sources has been known to get certain podcasters in trouble in the past.

Now that you’ve got your topic picked out, you may be asking yourself, what’s the next step? Don’t worry, we’ve got you covered! Keep coming back every Monday of this month where we’ll be posting a series of tips about how to launch your podcast.

If you have any questions about podcasting, send us an email at so we can include it in our series!

(P.S. if you’re looking for a checklist to help you narrow down your audience, click here to download our Ideal Client worksheet so you can identify and refine who your audience will be!)

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